Propuesta para la creación de una empresa comercializadora de stock gráfico digital con soluciones publicitarias online, dirigida a Emprendedores y Pymes en la ciudad de Guayaquil.

Abstract

The main goal of this investigation is to evaluate how viable is create a business services company with online advertising solutions, to the Guayaquil entrepreneurs, through a website and a mobile application that promote digital marketing and e – commerce with entrepreneurship, ethics and social responsibility for the entrepreneurs sustainability and profitability. The proposal studies the commercial behavior generated by the use of copyright in Ecuador, through exclusive, limited and royalty-free content license agreements and contracts. The market research prove the acceptance of this business idea, which provide a local graphic design and photography platform to the entrepreneurs with local content at an affordable cost to promote their businesses and respecting the intellectual property rights of Ecuadorian graphic artists. The financial analysis presents a five-year projection with a $45,620.09 NPV, and 37.06% IRR, which prove the financial objectives.