Percepción, actitud y comportamiento de los consumidores de carne bovina en relación al bienestar animal en la parroquia Tarqui.

Abstract

At the moment, inside the bovine meat production systems in Ecuador, it does not apply or considered relevant the protocols of animal welfare, as their objectives are focused at an economic level. However, animal welfare is a topic that is becoming more important, as some research reports that by applying these protocols in the manage before the sacrifice of the animals that are destined for consumption have a positive incidence in salubrity, quality and palatability of the meat. Through this work it is proposed to determine the perception, fitness and behavior of the consumers of bovine meat in the parish Tarqui of the city of Guayaquil, through the application of polls to the consumers that obtain the meat in the market and supermarket with the finality to determine if there is a difference in the perception, fitness and behavior of the consumers according to the place they buy, gender, age and socioeconomic level. The sample is going to be determine in a nonprobabilistic way, as there is no knowledge of the size of the population and the polls are going to be applied to recollect the information. Key