Implementación de un sistema de automatización a través de una plataforma digital para una empresa de movilización de taxi ejecutivo. Caso Fastline.

Abstract

In the last decade, the advancement of the technology caused in the industry a need of innovation in their process and services to face a competitive market. Fastline an Ecuadorian company dedicated to the door to door mobilization service, has not innovated in their internal process for several years. The research focused on the analysis of current theories such as E-business, digital transformation, Design Thinking, among others with which seeks to show recent business models. In the same way, are analyzed two studies cases that refer to technology innovation in services business, also the studies analyzed the bagginess and internal process of Fastline. This methodology are divides in three stages, inspiration, ideation, and implementation. The study develops an implementation plan for the new platform for optimize several of his manuals process using the Design Thinking methodology. The project has been built in three stages inspiration, ideation, and implementation. Finally, the studies evaluated the internal impact of the implementation a new platform in their process. It is an evident that proved that the states objectives and the platform adjust directly to the manuals process and having benefits to reduce the administrative cost. At the same time Fastline include a new payment method and a control platform which benefit directly to the corporative customer.