Producción y comercialización de galletas hechas a base de Acheta Domesticus, en la ciudad de Guayaquil, en el año 2021.

Abstract

This business plan seeks to create a company, in the city of Guayaquil, in 2021 that deals with the production and marketing of cookies made from Acheta Domesticus flour. For the market study, the simple random sampling method was used and due to the size of the population, a sample of a total of 385 surveys was taken. The surveys were carried out and tabulated online, through the Google Drive Forms tool, on the other hand, the questions that are within the surveys are closed. The results obtained through this business plan provide a positive outlook and a green light for its implementation, supporting its success in positive financial indicators such as NPV and IRR. Given the antecedents, it is concluded that the business plan was successfully developed throughout the chapters that compose it, since it can be seen that there is the detail of the production (Chapter one) and commercialization (Chapter three) of the product that proved to have acceptance in the market (Chapter two), as well as, a sustainable financial plan that generates an attractive profitability for investors at the end of the fiscal year (Chapter four) and that, in addition, is a sustainable and sustainable project in harmony with the environment environment, as well as with the national development plan (Chapter five).