Incidencia de los medios de pagos electrónicos sobre el desarrollo del comercio en línea en bienes duraderos para el hogar en la ciudad de Guayaquil.

Abstract

In Ecuador, the introduction of companies can be observed every time, which use social networks to advertise their products and services, either with competitive prices or in the presence of a unique offer with a home sale option, however it is inferred that These communication techniques are used in a limited way, due to the need to hire human resources to attend these commercial channels, during business hours and outside of them, with the premise that a client may be interested in the product or service in the wee hours at night or at dawn. In the case of durable goods for the home, the sale is constant, an example of this is the extended hours that warehouses in shopping centers serve, employing rotating staff for customer service, however, the option to digitize and automate commercial processes, it is a reality that is found today; This thanks to the presence of payment channels, which allow the sale to be made, where the client transfers the money to the company's account and deliveries can be made at times preferred by the client, this without the presence of a commercial advisor. behind a computer, which optimizes payroll spending on sales personnel. With the present investigation, it is a question of verifying, if the consumers or clients who demand durable goods in the city of Guayaquil, are willing to use digital forms of payment, to acquire said equipment, without having to go to a physical store,