Propuesta para la creación de una empresa que ayuda a estudiantes-deportistas en la búsqueda de una beca deportiva en Estados Unidos.

Abstract

The present research work looked for to determine the feasibility of the creation of a company dedicated to the search for sports scholarships in the United States of America for Ecuadorian student-athletes. Through market research and interviews with young students from Guayaquil city between 15 and 19 years old, it was determined that the Ecuadorian market is a good opportunity for the creation of a company that is dedicated to providing this service, due to that in Ecuador it is difficult to access this type of successful sports education. At the end, with the results obtained in the financial study, it was concluded that this project is profitable and beneficial both for investors and future clients.