Propuesta de creación de un emprendimiento de fabricación de figuras animes/comics impresas en 3D.

Abstract

The research work is oriented to the creation of a company that generates and commercializes 3D figures with the focus on anime and comics in the city of Santiago de Guayaquil, seeking to obtain profits through the sale of such items, thus satisfying the demands and requirements of customers by offering them figures not found in the market using innovative strategies and activities that allow differentiation from the competition. Until recently, 3D printing is a technology of which people are not aware or are completely unaware of its scope or uses and in many cases, individuals do not even know it exists. Thanks to this tool it is possible to manufacture models of figures that are practically impossible to find in the national market, the scarcer and rarer a model is, the higher its value will be, as long as there is a significant demand for it. For some time there have been handmade figures that have supplied to some extent the current demand, however, the competitive advantage that 3D manufacturing gives both in detail and in the cost of manufacture justifies the investment to carry out the venture. Although the purpose of the project is to obtain profitability, it should be noted that through the use of PLA raw material it is intended to protect the environment as it is a biodegradable product, in addition to promoting the development of the country by generating employment and in the future income through exports.