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FACULTAD DE ESPECIALIDADES EMPRESARIALES
Carrera de Marketing
Trabajos de Titulación - Carrera de Marketing
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Issue Date
Title
Author(s)
2010
Plan de marketing para el desarrollo y crecimiento de la operadora de turismo OTRAMS S.A. en la ciudad de Guayaquil enfocado en marketing relacional y en fidelización del cliente.
Torres Briones, Carlos Luis
;
Baño Aldaz, Lissette Jazmín
;
Dulcey Astudillo, Laura Lilia
;
Sánchez Calderón, Pamela Inés
;
Serrano López, Johanna Evelyn
;
Cisneros Daqui, Daniel Bolívar
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Author
1
Baño Aldaz, Lissette Jazmín
1
Dulcey Astudillo, Laura Lilia
1
Serrano López, Johanna Evelyn
1
Sánchez Calderón, Pamela Inés
Subject
1
FIDELIZACIÓN DEL CLIENTE
1
MARKETING RELACIONAL
1
OPERADORA TURÍSTICA