La aplicación de derechos de propiedad industrial de marcas en materia de registros.

Abstract

The following title work covers the topic of "The application of industrial property rights of Trademarks in the field of registrations." The lack of registration of Trademarks in Industrial Property Law generates civil and administrative conflicts for the use of Trademarks without authorization, all this is often due to ignorance on the subject and many times to the lack of effective management control of Trademarks within Ecuador, ignoring the necessary registration of the Trademark exposes the entrepreneur to be a victim of unfair competitors, also mentioning the incorrect use that they give to the distinctive sign and the products or services that it represents. In Ecuador, SENADI is the competent administrative body to: promote, promote, encourage, prevent, protect and defend everything concerning Trademarks within the framework of what is established in the Organic Code of the Social Economy of Intellectual Property Knowledge ( 2016), other international laws and treaties that are still little known by many entrepreneurs, businessmen and lawyers, which is necessary to deepen their analysis to offer proposals and alternatives that facilitate their understanding and guide their application in practice. In order to clearly offer all the information necessary to understand this process related to the registration of the Trademark in Ecuador, and strengthen this process, avoiding limitations and confusion regarding the registration of the Trademarks, as well as the misuse of these. . This work has the objective of contributing to the knowledge and practical implementation of the legal processes concerning the application of the industrial property rights of Trademarks in the field of registrations in Ecuador.