Campaña publicitaria para redes sociales con el fin de posicionar los servicios que brinda la Fundación CREAR en la ciudad de Guayaquil.

Abstract

This degree project consists of establishing and creating advertising spaces for advertising campaigns on digital platforms by implementing social networks, such as Facebook and Instagram, to promote the events and activities that take place in the spaces of the CREAR Foundation. The methodology used in the project is the investigation of the necessary spaces to facilitate the recognition of the media, and the needs in order to provide the wide inspection of the work. The main focus is on the qualitative field to know the processes through research in order to reach the target audience with the communicational strategies exposed in this project through graphic pieces, with interactive formats between photography and line art to generate the necessary impact on the curiosity of potential donors.