Modelo Sistema Eficiente Logístico-Pymes (SEL_PYMES) en el subsector de venta de materiales de construcción Guayaquil-Ecuador.

Abstract

The general objective of this research focuses on analyzing the feasibility of a SEL-PYMES model to obtain the efficiency and effectiveness of a business dedicated to the construction subsector. For this, a conceptual theoretical approach was developed, dedicated to knowing about the theories related to logistics, planning, and process management to propose improvements within the commercial distributor of construction materials. On the obtained theories, it is identified: the Deming cycle of process efficiency, quality ISO and kaizen as part of the continuous improvement activities in business activities. A quantitative descriptive study was also developed to determine the levels of satisfaction of the marketer on a sample of 54 clients to learn about the levels of satisfaction of the service received and interview the collaborators to identify opportunities for improvement in the value chain of the marketer. of construction materials. Finally, the results obtained identified that the levels of customer dissatisfaction are 33% in the delivery of construction materials to the customer and a set of processes that require improvements were found, allowing to determine that the priority activities are inventory management and logistics delivery. For this, the current processes were redesigned, identifying the key activities for obtaining efficiency within the marketer.