Factibilidad comercial para la exportación de artesanías de la costa ecuatoriana al continente europeo a través de Amazon Web Services.

Abstract

The present degree work was carried out with the intention of evaluating the commercial feasibility of a business that exports handicrafts from the Ecuadorian coast to the European continent, it seeks to determine if it is viable for the businesses to implement a new digital sales system through amazon, to achieve this objective, interviews were conducted in the artisan market of the city of Guayaquil, for which the theoretical, conceptual, referential and methodological frameworks are analyzed and as a result of the investigation we conclude that many of the people who work in the companies of the industry know about the possibility of selling their products abroad digitally, all those interviewed think that if exporting through the digital platform means a benefit for their businesses, they are willing to do it, which determines that they are open to the possibility of taking the next step towards digitization to continue growing as a company, it is very important to increase the means of information that allow a greater understanding of how to take advantage of digital tools and the constant cooperation between members of the same guild.