Diagnóstico turístico de la Hacienda Haro del cantón Pallatanga, para su uso en el diseño de productos de agroturismo.

Abstract

Agrotourism is a type of tourism, which in Ecuador does not have the development or implementation that would be expected in a country dedicated to agriculture. Considering that it is a possibility for small producers to generate sources of income while continuing with their usual activities. Therefore, this study focused on the design of an agro-tourism product for the Haro farm located in the Pallatanga canton of the province of Riobamba. For this purpose, a situational analysis of the Pallatanga canton was carried out based on the components of the tourism system, in addition to the analysis of the farm through the elements that make up a tourist attraction. This information provided a basis with which to work, and the surveys complemented the information for the design of an agro-tourism product based on the preferences of the respondents, adapting the spaces on the farm and creating by-products that are able to thrive in this environment. Strategies were also proposed that will allow the product to transcend and endure over time.