Análisis del nivel de satisfacción de los visitantes de Plaza Guayarte para la propuesta de estrategias de mejora de la experiencia.

Abstract

The purpose of this research work is to present a proposal to improve the experience of the services offered by Plaza Guayarte. Different data collection techniques were applied for the research. A survey was carried out to its visitors followed by interviews with both the administration of the square and its establishments. People who were consuming in the place were also interviewed to know a little more about their tastes and preferences and to be able to determine their degree of satisfaction based on the services offered by the square. Finally, based on the results obtained, 6 strategies were proposed, each of them includes those responsible and their actions to follow to achieve the long-awaited satisfaction of their customers. The implementation of the proposed strategies will be fundamental pieces for the improvement of the experience of visitors to Plaza Guayarte.