Modelo de negocio para la creación de una empresa dedicada a la producción y venta de botellones de agua purificada en el cantón Cuyabeno.

Abstract

The Cuyabeno Canton is one of the cities that maintains a high level of oil dependence which has caused major problems such as environmental pollution, diseases and encouraging farmers to deforest and reduce their agricultural production, thus generating a low level of companies that are dedicate to the Transformation of the Raw Material generating an economic decrease at the industrial and consequently family level since the inhabitants of the city of Cuyabeno Canton are forced to look for work in the main cities such as: Quito, Guayaquil, Cuenca. It is for this reason that the research for the creation of a company that produces water drums is necessary because the research has determined a TMAR of 16.42%, a NPV of 13884.02, a TIR of 25% and a Cost Benefit ratio. of 0.35 cents. for each dollar invested, which are acceptable since they demonstrate the profitability generated by the investment in the company, as it will provide new sources of work, thus generating a better level of economic income and job stability for the people who work for the company, as well as the acquisition of local labor from the Cuyabeno Canton to satisfy the existing demand, thus achieving a growth in the commercial market, since the research is based on the following methodologies: exploratory, descriptive, correlational and explanatory.