Plan de exportación de plátano empacado al vacío a la Unión Europea.

Abstract

This research focuses on encouraging exporters to produce, and export peeled plantain to international markets by adding an added value such as vacuum packing, and to inform about the demand for this type of product in a wide market such as the European Union. One of the main objectives of this research is to ensure that agricultural products can be competitive with substitute products, and the best way to achieve this would be by adding added value, thus allowing prices to remain fixed and not be in constant variation. The descriptive method was used as it allows the use of various techniques for data collection and thus obtain updated and relevant information, according to that to elaborate an analysis with the most salient data and thus see the feasibility of the export plan. In addition, the mixed approach was used because all the data collected from the various sources of information were linked and analyzed. As a result, the analysis came to the conclusion that agricultural products have a positive impact on the EU market due to their quality, taste, etc. In conclusion, the plantain, by meeting the necessary requirements of European consumers, has a good rate of acceptance in the different markets that may exist and by having the benefits of the multiparty agreements between Ecuador and the European Union, this provides opportunities for companies to seek internationalization.