Plan de Negocios para el mejoramiento de comercialización de coberturas de seguros para el COVID -19 en la empresa Acosta & Asociados.

Abstract

The company Acosta & Asociados is an insurance intermediary company with experience in the different branches, travel assistance, vehicles, bond, civil liability, medical expenses and life for more than 20 years. Among its products, it maintains agreements with different companies at a national and international level and an agency service for small brokers. Its objective is to implement a business plan to improve coverage in medical insurance against Covid-19, increasing its effectiveness in marketing and increasing the profitability of the company. For the development, the questionnaires that focus on analyzing the three strategic points for decision making, place, price and product, were used as a data collection technique. Among the results, it was expected that people maintain private insurance; however, due to the concern of the new virus, they seek to cover these expenses. The key elements that will make the business successful are based on the business philosophy and the service portfolio. It is concluded that the implementation of a medical insurance plan against covid-19 increases the effectiveness in marketing and increases the profitability of the company, since new clients have been established in the current situation and it is recommended to use promotions in social networks. and after sales service.