Efectos de la orientación empresarial en la adopción de las redes sociales y el desempeño del sector comercial minorista : el papel moderador de las capacidades de innovación.

Abstract

The effect of the use of social networks for business innovation has been of great impact for business development, in this case the food sector too, social networks have helped to expand ecommerce, digital innovation is latent today. Frequent use of social media is on the rise, and people need to learn and implement it in their businesses in this competitive world. The food retail sector has emerged in recent years, and the pandemic has opened up many virtual channels to develop business. This paper develops an analysis based on surveys and interviews to inform the reader of the impact of the food industry. A non-experimental longitudinal analysis is used to provide sellers and consumers. Definitely, thanks to social networks and the digital impact, businesses have developed for the benefit of society.