Estudio de factibilidad para la creación de una empresa de servicios de remodelación, ampliación o mantenimiento de espacios residenciales en la ciudad de Cuenca.

Abstract

This project focused on conducting a feasibility study for the creation of the company Arqanto, that will be dedicated to remodeling, expanding and maintaining residential spaces in the city of Cuenca, with the creation of this company aims to improve the quality of life of people in their homes, providing a comprehensive service, carried out in a creative, efficient way and minimizing the inconvenience of the process; in addition, to contributing to society, generating sources of employment that favor the economy of the country. A market study was carried out using quantitative and qualitative methodology, in which the unmet demand, preferences and level of acceptance that a new company that provides housing re suitability services could be known. A virtual survey was conducted with the participation of 384 people, belonging to the segment of interest and in turn, interviews with construction professionals to expand details of the services. Through financial analysis it was determined that the project is viable, presenting a VAN greater than 0, the projected TIR corresponds to 41%, being greater than the opportunity rate; in addition, the investment will recover in a relatively short time.