Incidencia del E-Commerce en la rentabilidad de empresas distribuidoras de tecnología en Guayaquil durante el 2020.

Abstract

The objective of the research report was to determine the incidence of electronic commerce in the profitability of technology distribution companies in the city of Guayaquil during the year 2020. The research was of a quantitative approach, applied with a descriptive scope. The research design was not cross-sectional experimental because it was carried out without manipulating the variables. The total population was 28 technology distribution companies, with revenues greater than US$ 4,000,000 obtained during the 2020 financial year. For the E-commerce variable, the instrument adapted from the research by Chantay and García (2020) was achieved and for The Profitability variable was designed by the authors of this research, both were validated by academic experts and in the field, their confidence was verified through Cronbach's Alpha, 0.73; which indicates that the reliability is very good. The results show that the E-commerce variable does have an impact on profitability, increasing in their respective financial ratios.