Propuesta de creación de una plataforma móvil de economía colaborativa para el alquiler de bicicletas.

Abstract

The objective of this proposal is to determine the feasibility for the creation of a platform that allows bicycle rental in the city of Machala. The investigative process determined that the industry is attractive and competitive, as well as the analysis of external factors determined that there are various benefits in favor of this type of enterprise, even more so with the current technological era where the main media and interaction are the digital ones. The market research determines that the market accepts the use of this type of platform for the indicated purpose, it is necessary to indicate that it must be reliable and safe since these attributes are essential and prevail in the satisfaction of the user and client. There must be a constant process of customer service aimed at seeking improvements to this type of enterprise that is associated with collaborative economies. For the implementation of this proposal, it is necessary to have an investment that does not exceed 50 thousand dollars, the financial projections developed indicate that the creation of this type of platform is feasible, it is necessary to indicate that the projections were developed in a conservative, despite this, an IRR higher than the TMAR and a positive NPV that exceeded $20 thousand dollars were obtained. The proposal maintains acceptable profitability margins.