Propuesta de creación de restaurante – contenedor de comida tradicional en la isla San Cristóbal.

Abstract

The realization of this project arises from the need to create a business that meets the technical and environmental conditions such as the creation of a typical food container restaurant in the province of Galapagos where the procedures and regulations of the products and services that will be offered in the establishment, so it is vital to carry out an analytical study of the costs and the financial investment that will allow the necessary profitability to satisfy the demand of the inhabitants of that place. Those who are looking for a different and friendly place with the ecosystem that causes great interest for the variety of typical dishes that distinguish the native value of the insular region. Therefore, the research frames marketing and financial strategies in order to provide the feasibility and innovation of providing this service combined with the characteristic elements of the place where customers have the satisfaction of having a recreational area that is distinguished from those that already exist. exist within the island. Therefore, it is necessary that the establishment identifies with the cultural ideology with the attractiveness of the flora and fauna with the culinary art in charge of specialized personnel.