Análisis de la alfabetización financiera de los estudiantes universitarios caso UCSG.

Abstract

Financial literacy in young university students is of the utmost importance today in order to create a culture of responsible savings and investment. For this reason, the objective of this project is to analyze the financial literacy of young university students at UCSG, for which a previous theoretical-practical study was used based on the relevance of financial education and literacy from all its aspects. The study methodology is of a non-experimental and observational design with an exploratory and descriptive scope, taking 375 UCSG students as a study sample for the survey and statistical analysis. In the results of the survey it was possible to determine that spending is one of the factors with the least control in each of the subdimensions (knowledge, attitudes, skills, behavior), at the statistical level it was possible to verify that there is a high literacy level, finding an association with the level of income and educational level of the parents, however there is a prevalence towards spending by the female gender and male students save, in addition to having incomes greater than $803 USD and have parents with a high level of academic preparation. In conclusion, it is considered appropriate to use awareness campaigns and the creation of a savings culture among UCSG students.