Caracterización de la logística de exportación de las empresas bananeras de Guayaquil y Samborondón.

Abstract

Ecuador is known worldwide for its quality in terms of raw material in export products, in the eyes of the world Ecuador has been recognized for decades for its excellent quality in terms of the banana sector. It is common knowledge that this product is one of the most influential for the country's economy, therefore it has been developed over the years and has also gained space in the foreign market. The export of bananas is one of the activities that generate the most foreign currency in the country, this being the reason that places bananas among the most important economic sectors to maintain and promote in the country, so its success is also due to the logistics involved in the process in general. Through this investigative document, the analysis and collection of information regarding the current situation of how the external logistics of companies based in the city of Guayaquil is being carried out. Logistics is an important branch inside and outside the processes of the companies, so it must be taken very seriously in order to efficiently carry out the processes in general of the companies. For the collection of information, two types of research were used as a tool: primary research, which allowed us to obtain information on the current situation of the banana sector, and secondary research, which helped us determine the path of this sector. Regarding logistics, through in-depth interviews, it was possible to detect the different problems that currently exist in the sector and through surveys of the selected group, determine which are the factors with the greatest incidence in terms of lack of efficiency in entire logistics processes.