Desarrollo de la plataforma B2B para la exportación de rosas ecuatorianas - empresa Abbymar.

Abstract

The following work of degree has as objective to define a proposal of implementation of electronic commerce (e-commerce) for the family business AbbyMar, with the purpose of promoting its growth and strengthening in the market, in the same way it looks for the reader to understand the importance of the technological resources nowadays, and how these can become a means to achieve that the organizations independent of their size and experience in the market manage to be competitive in a variable environment. To carry out the previous consultancy, the group based the following investigation from two methodologies, first, the exploratory one that had as objective to provide information in front of the problematic raised for the company AbbyMar, which allowed to offer courses of action as it is a digital platform, to impel the sales and the recognition in the market. Second, the descriptive one whose purpose was to provide relevant information about the characteristics of the market and the behavior of the direct competitors of the company, for the previous researches we tried to develop a mixed approach, with the implementation of quantitative methods basing such research on studies provided by associations and companies of the leather goods sector, prestigious magazines in the country, among others. Qualitative methods such as interviews with customers in the three locations in which the AbbyMar family business is located.