Efecto de las compras en aplicaciones en línea en el comportamiento del consumidor por la crisis sanitaria del Covid 19 en el sector de servicios de alimentos.

Abstract

The pandemic accelerated the shift from physical purchases to online purchases. This has been a situation in which it is evident the adaptation of the consumer with the tools that originated before an emergency but are now a necessity. This study seeks to analyze the change in consumer behavior after the pandemic and its use of applications, since the world was forced to use technological tools to carry out its activities. In addition, it seeks to analyze the factors that currently influence consumer decisions and their way of thinking. The first factor is the frequency of use, which is related to the satisfaction that the consumer has when using the application, the design of the app that generates the impulse purchase of products, which also gives satisfaction to the consumer. After analyzing the results, it was found that promotions and the fast process are fundamental factors for the impulse purchase to originate.