Propuesta de producto de turismo oscuro para la isla Isabela en Galápagos.

Abstract

The present investigation seeks to make a proposal for the operation of a dark tourism product on Isabela Island such as the Wall of Tears. The main reason why this type of tourism has not been developed is that potential resources to promote these activities have not been identified and after that the inhabitants of Isabela Island have no knowledge of these tourism options. For this reason, it is that in this investigation a survey was carried out to determine the type of market and the preferences of possible visitors and, in turn, identify the needs, tastes and requirements of the market. The survey was applied to national and international tourists who visited the Galapagos Islands, those forms were made through the Google forms format with a total of 387 surveys. Giving as a result that within Ecuador if there are people interested in learning about dark tourism up to 30%, that is, if there is acceptance by tourists to visit Isabela Island, they also mentioned that it would be good to include dark tourism as a part of your journey and in combination with other activities to carry out an unforgettable experience.