Plan de promoción turística para el Pueblo Mágico : Azogues.

Abstract

The following study is made up of four chapters, its purpose is to develop a tourism promotion plan for the Magic Town: Azogues, Cañar Province, with the use of the title that it has as Magic Town, a program created by the Ministry of Tourism. Within the first chapter, theories and legislation are explained, which serve as a guide to understand the diagnostic methodology used in the second chapter. Through an investigation of its main products together with an investigation of the possible and current market of the destination, a table of strengths, weaknesses, opportunities and threats is made, to know the aspects of improvement with respect to the attractions. The third chapter focuses on interviews with tourists who have visited Azogues in the last five years to obtain an updated external opinion. Finally, the fourth chapter focuses on the proposal of the promotion plan carried out through a methodology that allows leveling the different attractions offered as main ones by Azogues SITUR to conclude with recommendations and observations.