La Influencia de los procesos logísticos en la productividad de una empresa multinacional de productos sanitarios de consumo masivo en la ciudad de Guayaquil en el año 2020 y propuesta de un Modelo de Gestión.

Abstract

The objective of this research was to evaluate the influence of logistics processes on the productivity of a multinational company, for which a mixed-type research methodology was applied, that is, qualitative and quantitative, through which it was possible to know the importance of maintaining an adequate flow of activities to achieve efficiency in the company's logistics operations. Within the results of the application of Six Sigma, it was possible to identify the causes for which there is an incidence that produces low efficiencies in this area, determining that indeed situations such as lack of communication, maintenance forecast, raw material problems and verification discounts produce stock breaks that leave customers dissatisfied, since orders are not dispatched 100%, harming the productivity of the team in general. Finally, the application of the model was proposed as a tool for continuous improvement to increase the productivity of the company through the optimization of logistics processes, for which it is necessary for senior management to allocate a budget and be willing to change their style of management. Leadership caring more about people to motivate them to meet the proposed goals.