La comunicación interna y su incidencia en el desempeño laboral de los trabajadores de ZC Mayoristas S.A.

Abstract

The objective of this research was to design a communication plan through the local media in order to strengthen the interpersonal relationships of the employees of ZC MAYORISTAS SA, with the purpose of managing effective communication strategies. The approach of this research was quantitative because it helped in the collection and analysis of information which has been obtained through the analysis of the different data, results of the surveys applied to the human talent of the company. The results of the research determined that, although there are still no serious problems due to the lack of a communication plan, it is necessary to implement it now, so that in the future there is no possibility of a bad working environment that in turn affects the performance of employees. Therefore, it is recommended to implement the proposed internal communication plan, whose strategies can impact the work performance of employees, through local media.