Elaboración y análisis de un plan de inversión como herramienta financiera para determinar la rentabilidad de la nueva inversión “EMPRESA FAHDI” en el cantón Daule.

Abstract

The use of financial tools in the analysis of investment projects is important for determining the viability in the market. The objective of this study lies in the application of financial tools for the FAHDI Company "of the Daule canton, through the calculations of: Minimum Annual Rate of Return (TMAR), Net Present Value (VAN) among others, to determine its feasibility in the market. Regarding the materials and methods, the research has a methodology with an analytical approach that includes the bibliographic review on the main terms related to the proposed topic, among which stands out: financial administration, importance, financial tools, capital budget and other financial evaluation criteria, and a quantitative approach that includes the development of a practical case of the application of these principles in the company; as well as the capital budget analysis and financial statements. Among the main results with the application of financial tools, it was determined that the project meets the evaluation criteria favorably for the investor. Concluding that, based on these data obtained in the financial evaluation, it is inferred the feasibility and implementation of this investment project.