Estudio de factibilidad para una empresa productora y comercializadora de abono orgánico en la ciudad de Guayaquil.

Abstract

The following degree project consists of the development of a producer and distributor company of organic fertilizer based in Ecuador, in the city of Guayaquil. This company aims to provide an innovative and sustainable alternative to men and women between 25 and 65 years old. Soil Pro plays a fundamental role in improving soil fertility, reducing waste, and producing healthy food. The company offers a unique product that promotes the proper balance between moisture and nutrients, fostering better plant growth. It will be marketed through physical channels such as supermarkets and hardware stores. Additionally, their strategic communication will be based on social media advertising, aiming to position the brand as a new solution for the environment, agriculture, and human health. According to market research and the conducted financial analysis, it has been demonstrated that the business idea is feasible and sustainable over time. With a NPV of $24,665.38, an IRR of 62%, and a Payback period of three years, these figures indicate customer acceptability of the product and the viability of this proposal.