Diseño de estrategias de comercialización para la empresa Finanmotors de la ciudad de Guayaquil.

Abstract

This degree work has been elaborated with the purpose of designing a marketing strategy for the company Finanmotors of the city of Guayaquil, through the theoretical compilation, the situational development of the company in question, the market study through qualitative and quantitative tools such as an interview and a survey which allowed through their results the creation of a marketing plan for the commercialization of the company Finanmotors. In this sense, it has become relevant to highlight that the methodology used for the development of this work was based on an exploratory and descriptive research design that allowed the generation of information obtained from a study sample of 384 participants and the voluntary participation of the general manager of the company where this research was developed. Accordingly, it is important to highlight that Finanmotors has a low voiceto- voice recognition, in the same way it is pertinent to point out that the strategies indicated in this document can generate great advances in the company for the commercialization of its products. According to this, it is important to highlight that the company has a low recognition, for which market segmentation strategies and also digital marketing strategies were implemented that will allow us to make the company known.