Plan de negocio para la creación de una microempresa dedicada a la producción y comercialización de productos de limpieza ecológicos biodegradables en el cantón Santa Elena.

Abstract

It is important to highlight the importance of the undertakings that are carried out at the national level and that influence, give dynamism to the country's economy, because they generate sources of employment, diversify production, promote competition for new cleaning products, therefore, the work "Strategies in the creation of a microenterprise dedicated to the production of ecological, biodegradable powder detergent, in the canton of Santa Elena", is an undertaking that seeks the conservation of the environment, with an ecological, biodegradable product that, in addition, protect people's health. This work presents a non-experimental methodology, with a mixed type approach, that is, quantitative and qualitative, is applied. It is important to mention that the characteristics and performance of cleaning products promote better acceptance by the consuming public and that the market is open to trying new brands, especially organic products. It is mentioned that, through the survey, the company has excellent opportunities to grow in the selected market niche, for which the proposed strategies include hiring an operator who is dedicated to production, so that the owner can concentrate their capacities in tasks of administration, promotion, sale of products and after-sales services as fundamental pillars for the expansion of the business.