Influencia de la responsabilidad social empresarial en la competitividad del sector florícola de la región sierra del Ecuador.

Abstract

The research focuses on the influence of Corporate Social Responsibility (CSR) on the competitiveness of the floriculture sector in the Sierra region of Ecuador. Through statistical analyses, the relationship between CSR and competitiveness was explored, divided into the dimensions of innovation, performance, and in-house competitiveness. Specific objectives involved analyzing prior theories, competitiveness indicators, and the quantitative correlation between CSR and competitiveness. The hypothesis was formulated that a positive relationship exists between CSR and competitiveness in the sector. Results reveal that companies exhibit a close relationship between CSR and competitiveness, highlighting ethical practices, product quality, and sustainability. The correlation between CSR and competitiveness dimensions strengthens the notion of their interdependence. Conclusions suggest that CSR enhances competitiveness by generating tangible benefits and bolstering market position. These findings drive strategic decisionmaking and future research in the business realm.