Plan de promoción y comercialización de la calle Panamá como producto turístico.

Abstract

The promotion and marketing plan for Panama Street as a tourist product focuses on transforming this urban area into an attractive destination for visitors. The project is grounded in strategies that highlight the cultural, historical, and commercial richness of Panama Street. The plan includes improving infrastructure, implementing cultural events, and encouraging the active participation of the local community in tourism initiatives. Partnerships with local businesses will be established to promote sustainable economic activities. Promotion will be carried out through advertising campaigns, a strong presence on social media, and collaboration with travel agencies. Emphasis will be placed on the unique aspects of Panama Street, such as its distinctive architecture, local shops, and authentic cuisine. The main objective is to attract both domestic and international tourists, fostering a positive impact on the local economy and promoting sustainable tourism development in the area.