Análisis financiero en la rentabilidad de las empresas inmobiliarias de la ciudad de Guayaquil período 2021-2022.

Abstract

The objective of the research is to carry out a financial analysis to determine the profitability of real estate companies in Guayaquil. The applied methodology is based on a non-experimental, cross-sectional design, integrating a mixed approach for which quantitative and qualitative data were collected through interviews with sector experts and documentary analysis focused on the 10 largest companies through random sampling. convenience. Regarding the current situation of the Guayaquil real estate sector during the analyzed period, a constant growth in current liquidity was observed, indicating the ability to meet short-term obligations. Despite increases in debt, it remains within acceptable standards and below regional comparisons. Operational and equity profitability improved significantly, exceeding average rates and generating value for shareholders. Although the main companies have a lower operating margin, they efficiently manage assets and assets to achieve outstanding returns. The proposal to improve the profitability of real estate companies in Guayaquil focuses on three key strategies: management of social networks, agreements with financial companies and cost reduction, each with an estimated budget that allows evaluating feasibility and deciding the best option according to the resources and objectives of the companies.