Desafío comercial para la estructura económica ecuatoriana postpandemia.

Abstract

The present research work was developed to analyze the commercial economic structure of Ecuador with emphasis on the events that led to an economic crisis in the last five years, comparing the main economic indicators and references to the commercial sector in order to establish the upcoming challenges linked to this sector for the economic recovery of Ecuador. The study determined the importance of the commercial sector in the Ecuadorian economy; for this, inductive methodology was used in data treatment and deductive methodology when evaluating them, as well as a qualitative approach oriented towards a deep description of the studied phenomenon. One of the main findings formulated was that to expedite economic reactivation, it is advisable to consider the framework of the commercial challenge, as it is necessary to carry out a process of digitization of electronic commerce, in addition to training in this area for micro, small, and medium-sized enterprises, thus ensuring a scenario of perfect competition that goes hand in hand with a series of commercial and fiscal policies regulating the new modalities of commerce.