Estudio de factibilidad de la producción y comercialización de pulpa de cangrejo enlatado hacia la Unión Europea.

Abstract

Ecuador currently, thanks to the Agreements with the European Union, is one of the main trading partners of non-oil exports such as aquaculture and fishing, within which are - Other Marine Products- such as those made with crabs, which from January As of August 2022, they had a 21% share of exports in millions of USD. The objective of this research is to analyze the feasibility of the production and marketing of canned crab pulp, focusing on the European market. Its analysis allows us to overcome the barrier that currently exists in promoting profitable businesses and more than all new ideas. The methodology is nonexperimental, with the use of secondary sources and the collection of statistical data from 284 crab consumers in Spain. As a result of the survey, 34% of people consume crab or dishes made with the crustacean, in addition 34% of those surveyed admitted to having tasted crustacean pulp in a crab pot, 37% indicate that they have paid by paying from €11 to €20 per plate. 36% of participants also indicated that they would like to prepare canned crab meat as part of a salad and consider it to be a popular food because crab is considered an "aphrodisiac." In conclusion, an exhaustive review of the necessary requirements for international negotiation was carried out, a feasibility study was prepared presenting a proposal that facilitates the commercialization of products with added value and contributes to the diversification of the exportable supply of non-traditional products. . such as canned crab pulp to be offered in the countries of the European Union, especially in the Spanish market in Madrid.