Propuesta de modelo logístico de compra de mercancía importada desde el mercado de Yiwu al Ecuador.

Abstract

The objective of this paper is to propose a logistic model for the purchase of imported goods from the Yiwu market to Ecuador. For its development, a mixed methodology was used that combined the documentary analysis of the trade relationship between both countries in the period 2019-2023, together with interviews to importers and logistics experts, particularly verifiers of companies in China. The results of this analysis revealed the importance of selecting reliable suppliers and the need to optimize document and customs management to reduce time and costs. Thus, the research concludes in the implementation of a logistics model adapted to the specific conditions of trade between Ecuador and China, disaggregated into four phases that could improve the operational efficiency and competitiveness of local importing companies.