La gestión de las PYMES ante los desafíos empresariales globales.

Abstract

This study examines the obstacles and adaptation tactics of SMEs in Ecuador and Latin America, emphasizing their importance in the economy and employment. Qualitative methods were used to analyze three companies: Biowall Solutions, Yum Hax, and Get Your Guide. It has been demonstrated that in all these ways important achievements and challenges in technology have been faced that emphasize global issues. Get Your Guide can adapt as tourism adapts to new digital trends, Yum Hax preserves its artisanal traditions, while Biowal Solutions has a more focus on agri-food products. Companies must innovate and adapt to all changes and crises, such as variations in the markets and, finally, the COVID-19 pandemic. Finally, it was concluded that for small businesses to succeed in challenging environments, the legal environment and supporting policies must be strengthened. Likewise, the growing demand for improving practices that are authentic and in turn leads to the use of sustainable products, provides many opportunities to companies, which leads to the changing context and in turn to continue contributing to development in terms of economy. and the social.