Insuficiencia de control de la competencia desleal en las casas de pronósticos deportivos.

Abstract

Unfair competition in the sports prediction house sector in Ecuador represents a significant challenge to the national economy and market equity. This work analyzes the insufficiency of the regulation and supervision mechanisms that allow these establishments to operate with unfair and unfair commercial practices. Through a study of the historical and legal background, as well as a conceptualization of unfair competition, it is highlighted how sports prediction houses use legal loopholes and the lack of effective control to underreport income and hide profits. This behavior negatively affects companies that comply with regulations and weakens the State's ability to guarantee a fair market. The analysis of the current context of sports betting in Ecuador reveals the urgent need for specific and rigorous regulation. Regulations are proposed that prohibit the operation of these businesses under inadequate legal figures, ensure fair taxation of both national and foreign operators, and strengthen the protection of consumer rights. This proposal seeks to establish a robust regulatory framework that promotes fair competition and contributes to the economic development of the country.