Análisis de gestión de control del proceso productivo del negocio avícola en Pronaca usando la metodología Lean.

Abstract

The objective of this study is to analyze the management of the production process at Pronaca, specifically for the Mr. Pollo brand, by applying the Lean methodology to optimize operational efficiency and the KANO model to assess customer satisfaction. This analysis seeks to identify inefficiencies in the production system and determine improvement strategies that enhance the brand’s competitiveness and consumer perception in a highly dynamic market. In the context of market competitiveness and fluctuations in the prices of key inputs, a mixed method research approach was undertaken. This involved two focus groups—one comprising Mr. Pollo customers and the other consisting of consumers of competing poultry brands as well as a survey, yielding 328 responses. The findings highlight the brand’s strengths, including product quality, flavor, and freshness, while also identifying areas for improvement, particularly in terms of sustainability and the clarity of product information. The implementation of the Lean methodology facilitates the identification of inefficiencies within the brand, thereby enabling the formulation of continuous improvement strategies in conjunction with insights derived from the KANO model. Strengthening these aspects is essential for enhancing Mr. Pollo’s competitive position in the market and optimizing the overall customer experience.