Propuesta para la creación de un estudio de barbería y tatuajes con un enfoque artístico.

Abstract

The purpose of this investment project is to evaluate the viability and profitability of establishing a barbershop and artistic tattoo studio, under the name "Yutho Studio", in the northern sector of the city of Guayaquil. To do so, research was carried out to determine its feasibility, covering technical aspects such as the definition of the name, the design of the logo, the brand identity, colors and other visual elements. Likewise, the flow of services was designed, the business objectives were established, and the necessary areas and machinery were identified. These elements, combined with an analysis of the legal framework and the required documents, guarantee that the business operates in accordance with current regulations. The market study considered general and specific factors that could impact the business. In addition, surveys were conducted with 384 people, mainly between 18 and 30 years old, without excluding individuals of other ages. These surveys revealed that 70% of the participants would be willing to pay for the services offered. From a financial perspective, the required capital and its sources of funding were identified. The five-year financial projection allowed for an evaluation of the project's profitability, obtaining a Net Present Value (NPV) of $9,930.10, an Internal Rate of Return (IRR) of 25.98%, and a payback period