Análisis de comportamiento de consumo de servicios odontológicos en la ciudad de Guayaquil.

Abstract

The objective of this research project was to analyze the consumption behavior of dental services in the city of Guayaquil, which was developed through an exploratory and descriptive research where a survey was applied to 384 clients who go to dental centers and dental professionals. As a quantitative result, it was obtained that 34% of those surveyed go to the dentist monthly, while 35% only go to these specialists annually and only 25% attend weekly. In addition, it was evident that 63% of those surveyed considered the customer service in the dental centers of Guayaquil to be very good, while 31% indicated moderately good and only 3% felt little satisfied with this type of service. On the other hand, in the qualitative results it was found that the advantages of the dental services market, the majority of those interviewed agreed that the constant demand for services offered by the profession and its different specialties is an advantage, since the profession can be exploited independently or dependently and be a provider of dental services. Likewise, those interviewed agreed that the most frequent disadvantage is being a profession with a very saturated market, which lowers the value of services due to high competition between professionals.