Análisis de los factores que impulsan la inserción de trabajadores en la economía gig en Guayaquil.

Abstract

The present research work sought to analyze the factors that are determinant in the decision-making process of workers regarding their incorporation into the gig economy in the city of Guayaquil. From the structured surveys applied to gig workers, information was obtained on sociodemographic, socioeconomic and motivational variables. The dependent variable is used to differentiate the motivations for insertion into the gig economy. The independent variables selected were gender, age, education, income and economic dependents. A descriptive analysis was performed to identify general patterns correlating motivation with different aspects, a Logit model to determine the most influential variables in the choice of work mode, cluster analysis and decision tree to identify homogeneous profiles of workers. The results show that the lack of formal employment is the main motivation, especially among women, older people and workers with lower incomes, while young people and those without economic dependents choose this modality mainly for flexibility and labor independence.