Análisis del uso de herramientas de inteligencia artificial en estudiantes de Administración de Empresas de Guayaquil.

Abstract

The primary objective of this research was to examine the utilization of AI tools among students of Business Administration and related fields of economics and business in the cities of Guayaquil and Samborondón. To achieve this goal, a descriptive and correlational study was conducted, and a questionnaire based on the UTAUT-2 model was developed to survey 400 university students. Of those students enrolled in business science programs, 37.6% with prior training in AI achieve high levels of performance in using AI tools, while only 1.2% without training achieve that level of performance. 97.75% of participants have used ChatGPT as their preferred tool, indicating an almost universal adoption of this tool among university students, with Business Administration being the most represented degree program with 180 students (45%), followed by Economics with 45 students (11.25%) and Marketing with 37 students (9.25%). Regarding the relationship between sociodemographic factors and access to AI training, the type of university showed a moderate association (p < 0.001; V = 0.375), indicating that private HEIs offer greater opportunities for advanced training than public HEIs. Likewise, the level of studies had a moderate influence (p < 0.001; V = 0.228), indicating that the more advanced the curriculum, the greater the training in AI.