Organización y método del departamento de Talento humano en la empresa CELLMARKET SAS.

Abstract

The fundamental purpose of this paper was to design a strategic plan for the Human Talent area of Cellmarket S.A.S., an Ecuadorian organization that, due to accelerated growth and product diversification, has faced serious difficulties in managing its human capital. As the author of this research, I identified problems related to duplication of functions, informal recruitment and selection processes, deficiencies in training, and the absence of performance indicators that allow for an objective evaluation of personnel management. To address this situation, I proposed a mixed methodological approach, integrating Likert-scale surveys, semi-structured interviews, and documentary analysis, which made it possible to triangulate the information and rigorously validate the findings. The diagnosis revealed the need to restructure the organizational chart, formalize job manuals, and standardize recruitment, induction, and training procedures. Likewise, the relevance of implementing a scorecard with key indicators that promote results-based management was highlighted, as well as the urgency of strengthening internal communication and organizational culture. The proposal developed is aligned with the Ecuadorian labor legal framework and international standards of good practices in people management, ensuring not only regulatory compliance but also the company's sustainability and competitiveness. I conclude that the strategic plan developed here will consolidate a safe, equitable, and motivating work environment, strengthening employee commitment to the objectives of Cellmarket S.A.S. and promoting their long-term retention and productivity.