Internacionalización sostenible y equitativa de productos de fibra de alpaca elaborados por comunidades de artesanos ecuatorianos hacia mercados de alto valor.

Abstract

Lo In Ecuador, rural communities in the Sierra de los Andes are the primary bearers of knowledge and practices related to camelid breeding and fiber processing. Despite these limitations, these communities face several constraints. For these communities to benefit from the potential of this fiber's production, the internationalization of sustainable products is essential. The methodological approach chosen for the research was a mixed-method approach. High-value international markets with potential demand for sustainable and ethical textiles made with alpaca fiber were evaluated through bibliographic searches, database analysis, and specialized publications on consumer trends. The target market was selected. Italy was found to be the ideal market due to its international reputation as a market for haute couture clothing, particularly in the city of Milan. Viable internationalization strategies for the target market were developed, considering product adaptation, entry channels, certifications, and positioning of alpaca fiber textile products made by artisan communities in Chimborazo.