Propuesta de un modelo cooperativo (Modelo Mondragón) de gestión para una Microempresa Artesanal : caso de estudio SUMAK CHURAY 2024.

Abstract

The study suggests putting into practice a cooperative management model inspired by Mondragón for the artisanal microenterprise Sumak Churay, Ecuador. This work is pertinent, as it arises from the need to open up possibilities for managing vulnerable sectors through solidarity, particularly the artisanal sector, which faces the challenges of informality, weak competitiveness, and constant pressure from globalized markets. The focus of the research is to assess the feasibility of applying cooperative principles — collective ownership, democratic governance, economic participation, and solidarity — within the Puruhá sociocultural context. The scope extends to the organization, its productive structure, the value chain, and relationships with the local community. The methodology used is mixed, with an exploratory, descriptive, correlational, and explanatory character, combining surveys, interviews, and financial analysis. The main results show that Sumak Churay is capable of formalizing better processes, strengthening economic sustainability, and expanding into new ethical markets nationally and internationally, always with continuous support, ongoing training, and strategic alliances. The conclusions support the feasibility of hybridizing the Mondragón model with ancestral knowledge, with the aim of strengthening community resilience and cultural preservation in service of the community and a fairer social ecology, ensuring decent wages and equity in society. This paradigm generates a transformative pathway that could be replicated in other artisanal microenterprises throughout the country.